{"product_id":"9783956010781","title":"How to Succeed in the Digital Age","description":"It's starting to look as if the whirlwind of the Internet revolution might be petering out to a gentle breeze. The customer's new position of power is now a well-established fact. For the business world, Facebook and Twitter accounts, coupled with an attractive website, now rank high on most checklists for corporate success. But is that really enough? \u003cp\u003eIn a world where even the smallest air current can build into a powerful storm, it can obviously prove to be a mistake not to keep a constant watch on the ever-changing digitalization trend - the trend that is generating new data and networking ever more physical products all the time. How fast can an online post by a single disgruntled customer call forth hordes of angry users that can do lasting damage to a company's reputation? Could data be the key to business success in the future? \u003c\/p\u003e\u003cp\u003eSuccess in the Digital Age is the first-ever collection of success stories and reports of real-world experiences by 17 CEOs and leading executives from a diverse range of industries as well as leading academics.\u003c\/p\u003e","brand":"Frankfurter Allgemeine Buch","offers":[{"title":"Default Title","offer_id":47064728600816,"sku":"9783956010781","price":28.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783956010781_p0.jpg?v=1769888863","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783956010781","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}