{"product_id":"9783960670063","title":"Pfizer and the Challenges of the Global Pharmaceutical Industry","description":"This Case Study defines the global pharmaceutical industry and its „boundaries\", analyses the profitability\/attractiveness of the global pharmaceutical industry by using M.E.Porters' Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability\/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer's new strategy and examines what Pfizer did in the recent years to maintain their profitability.","brand":"Anchor Academic Publishing","offers":[{"title":"Default Title","offer_id":47051967496432,"sku":"9783960670063","price":30.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783960670063_p0.jpg?v=1763711563","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783960670063","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}