{"product_id":"9783981373424","title":"Business Planning for Managers and Entrepreneurs","description":"This guide is the ultimate reference for business planning practitioners. Following an introduction it contains 13 chapters:\u003cp\u003eGetting Started\u003cbr\u003e- Structuring a business plan\u003cbr\u003e- Case study of a UMTS service provider\u003cbr\u003e- What can we learn from the dot.com crash?\u003c\/p\u003e\u003cp\u003eFinancial Statements and Valuation\u003cbr\u003e- Understanding financial statements\u003cbr\u003e- Valuing businesses\u003cbr\u003e- Checklist of common pitfalls\u003c\/p\u003e\u003cp\u003eForecasting Revenues and Costs\u003cbr\u003e- Forecasting is an art\u003cbr\u003e- Forecasting on the supply side\u003cbr\u003e- Forecasting demand\u003c\/p\u003e\u003cp\u003eAdvanced Techniques\u003cbr\u003e- Knowing your competitors\u003cbr\u003e- Value chain and business model\u003cbr\u003e- Scenario planning\u003cbr\u003e- Valuing business opportunities as 'Real Options'\u003c\/p\u003e\u003cp\u003e'Business Planning for Managers and Entrepreneurs' is illustrated with 100 pictures, including examples and case studies from the ICT industry.\u003c\/p\u003e","brand":"Investaura Publications","offers":[{"title":"Default Title","offer_id":47061918220528,"sku":"9783981373424","price":39.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783981373424_p0.jpg?v=1763712684","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783981373424","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}