{"product_id":"9784770031150","title":"Japanese Schoolgirl Confidential: How Teenage Girls Made a Nation Cool","description":"\u003cp\u003e\u003cb\u003e\"The schoolgirl is the main driver of Japan's Gross National Cool, and Brian Ashcraft's book is the best source for those hoping to understand why.\" —Chris Baker, \u003ci\u003eWIRED\u003c\/i\u003e Magazine\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eJapanese Schoolgirl Confidential\u003c\/i\u003e takes you beyond the realm of everyday girls to the world of the iconic Japanese schoolgirl craze that is sweeping the globe.\u003c\/p\u003e\u003cp\u003eFor years, Japanese schoolgirls have appeared in hugely-popular anime and manga series such as \u003ci\u003eDragon Ball, Sailor Moon, The Melancholy of Haruhi Suzumiya,\u003c\/i\u003e and \u003ci\u003eBlood: The Last Vampire\u003c\/i\u003e. These girls are literally showing up everywhere—in movies, magazines, video games, advertising, and music. \u003ci\u003eWIRED\u003c\/i\u003e Magazine has kept an eye on the trends emerging from these stylish teens, following kick-ass schoolgirl characters in videogames like \u003ci\u003eStreet Fighter\u003c\/i\u003e and assassin schoolgirls in movies like Quentin Tarantino's \u003ci\u003eKill Bill\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eBy talking to Japanese women, including former and current J-Pop idols, well-known actresses, models, writers, and artists—along with famous Japanese film directors, historians and marketers—authors Brian Ashcraft and Shoko Ueda (who have both contributed to \u003ci\u003eWIRED\u003c\/i\u003e's \"Japanese Schoolgirl Watch\" columns) reveal the true story behind Japan's schoolgirl obsessions.\u003c\/p\u003e\u003cp\u003eYou'll learn the origins of the schoolgirls' unusual attire, and how they are becoming a global brand used to sell everything from kimchi to insurance. In \u003ci\u003eJapanese Schoolgirl Confidential\u003c\/i\u003e, you'll discover:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Sailor-suited pop-idols \u003c\/li\u003e\n\u003cli\u003e Cult movie vixens \u003c\/li\u003e\n\u003cli\u003e Schoolgirl shopping power \u003c\/li\u003e\n\u003cli\u003e The latest uniform fashions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eJapanese schoolgirls are a symbol of girl empowerment. \u003ci\u003eJapanese Schoolgirl Confidential\u003c\/i\u003e shows why they are so intensely cool. Don't miss this essential book on the Japanese youth culture craze that is driving today's pop culture worldwide.\u003cp\u003e\u003cb\u003e\"Whether your preferred schoolgirl is more the upstanding heroine Sailor Moon or the vengeful, weapon-wielding Gogo Yubari of Quentin Tarantino's Kill Bill, Vol. 1, you'll come away well versed.\" —\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Kodansha USA","offers":[{"title":"Default Title","offer_id":47041676902640,"sku":"9784770031150","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9784770031150_p0.jpg?v=1763714342","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9784770031150","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}