{"product_id":"9786058603752","title":"Design Thinking Methodology Book","description":"This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e products; \u003c\/li\u003e\n\u003cli\u003e technologies; \u003c\/li\u003e\n\u003cli\u003e services;\u003c\/li\u003e\n\u003cli\u003e business models;\u003c\/li\u003e\n\u003cli\u003e marketing ideas; \u003c\/li\u003e\n\u003cli\u003e processes;\u003c\/li\u003e\n\u003cli\u003e spaces; and\u003c\/li\u003e\n\u003cli\u003e solutions for diverse business, social, and everyday challenges.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eIt includes easily applicable design thinking techniques, such as\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e HMW questions,\u003c\/li\u003e\n\u003cli\u003e personas,\u003c\/li\u003e\n\u003cli\u003e mind mapping,\u003c\/li\u003e\n\u003cli\u003e empathy mapping,\u003c\/li\u003e\n\u003cli\u003e affinity diagram, \u003c\/li\u003e\n\u003cli\u003e value-proposition canvas,\u003c\/li\u003e\n\u003cli\u003e storyboard,\u003c\/li\u003e\n\u003cli\u003e cause-and-effect diagram, \u003c\/li\u003e\n\u003cli\u003e brainstorming,\u003c\/li\u003e\n\u003cli\u003e brain dumps,\u003c\/li\u003e\n\u003cli\u003e reverse brainstorming,\u003c\/li\u003e\n\u003cli\u003e benchmarking,\u003c\/li\u003e\n\u003cli\u003e journey map, and\u003c\/li\u003e\n\u003cli\u003eprototyping.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eA real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e project managers and IT specialists,\u003c\/li\u003e\n\u003cli\u003e innovation teams,\u003c\/li\u003e\n\u003cli\u003e marketing professionals and brand managers,\u003c\/li\u003e\n\u003cli\u003e product managers,\u003c\/li\u003e\n\u003cli\u003e designers,\u003c\/li\u003e\n\u003cli\u003e consultants,\u003c\/li\u003e\n\u003cli\u003e strategic planning experts,\u003c\/li\u003e\n\u003cli\u003e C-level executives, and architects. \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e creativity,\u003c\/li\u003e\n\u003cli\u003e thinking out of the box,\u003c\/li\u003e\n\u003cli\u003e empathy,\u003c\/li\u003e\n\u003cli\u003e visual thinking,\u003c\/li\u003e\n\u003cli\u003e observation,\u003c\/li\u003e\n\u003cli\u003e asking the right questions, and\u003c\/li\u003e\n\u003cli\u003e pattern recognition. \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eIt also describes how to apply design thinking and lean and agile methodologies together.\u003c\/p\u003e","brand":"Emrah Yayici","offers":[{"title":"Default Title","offer_id":47042349203696,"sku":"9786058603752","price":12.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9786058603752_p0.jpg?v=1763716728","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9786058603752","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}