{"product_id":"9788129120595","title":"Grand Brand Rajini: Brand Management the Rajinikanth Way","description":"Rajinikanth is one of the most popular Film actors from South India. A devout,self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement,using Rajinikanth's superstardom as a model for building and sustaining a successful brand.","brand":"Rupa Publications Pvt. Ltd.","offers":[{"title":"Default Title","offer_id":47044657086704,"sku":"9788129120595","price":10.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9788129120595_p0.jpg?v=1763723765","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9788129120595","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}