{"product_id":"9788131786703","title":"Consumer Behaviour and Branding: Concepts, Readings and Cases - The Indian Context","description":"India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of \u003ci\u003eConsumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context\u003c\/i\u003e. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study, and this book focuses on the behavioural principles of marketing and its application to branding in the Indian context.","brand":"Pearson India","offers":[{"title":"Default Title","offer_id":47174862504176,"sku":"9788131786703","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9788131786703_p0.jpg?v=1763723017","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9788131786703","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}