{"product_id":"9788131795002","title":"Services Marketing: Text and Cases","description":"The second edition of \u003ci\u003eServices Marketing: Text and Cases\u003c\/i\u003e takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operational issues such as quality, demand matching, recovery and empowerment.","brand":"Pearson India","offers":[{"title":"Default Title","offer_id":47173456265456,"sku":"9788131795002","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9788131795002_p0.jpg?v=1763723838","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9788131795002","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}