{"product_id":"9788132102298","title":"9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands","description":"\u003cp\u003eThrough this revised edition, marketing guru Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals. The author presents his ideas in a uniquely organized and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47050014884080,"sku":"9788132102298","price":21.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9788132102298_p0.jpg?v=1763724632","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9788132102298","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}