{"product_id":"9788132104711","title":"Marketing Management: A Decision-making Approach","description":"\u003cp\u003eA contemporary discourse on the rapidly changing environment of the world of marketing, this book provides the mantra to transform short-run sales into long-term marketing growth. Starting with the basics of marketing, it takes the reader on a smooth journey to understand various strategies of correct 'decision-making' in the market. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the Indian marketing arena. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47043381952752,"sku":"9788132104711","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9788132104711_p0.jpg?v=1763723157","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9788132104711","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}