{"product_id":"9788132117711","title":"Agri-Input Marketing in India","description":"\u003cp\u003eAgri-input companies have played a significant role in transforming the post-Independence “ship-to-mouth” Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture.\u003c\/p\u003e\u003cp\u003eThe book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47043382313200,"sku":"9788132117711","price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9788132117711_p0.jpg?v=1763723210","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9788132117711","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}