{"product_id":"9788173193163","title":"Modern Marketing Management","description":"\u003cp\u003eThe present book attempts to bridge the gap between the theory of marketing and reality. |Focuses on building a conceptual framework for developing marketing strategies |Highlights the sweeping economic reforms and their impact on the opening up of markets to foreign companies\u003c\/p\u003e","brand":"Alpha Science International Ltd.","offers":[{"title":"Default Title","offer_id":47064199201008,"sku":"9788173193163","price":59.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9788173193163_p0.jpg?v=1763723586","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9788173193163","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}