{"product_id":"9788193355220","title":"Spark: The Insight to Growing Brands","description":"\u003cp\u003eFrom a marketing expert with nearly three decades of worldwide brand development experience working with some of today’s most recognizable and successful brands—including Dove, McDonald’s, and Vicks—comes a comprehensive and accessible guide to brand-building in today’s global marketplace.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSpark \u003c\/i\u003edemystifies the process of building a brand in today’s increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brands—including Dove, McDonald’s, and Vicks—this book provides a practical framework to help readers navigate the various stages of brand-building, including:\u003c\/p\u003e\u003cp\u003e— How to cultivate insight to address a specific business challenge\u003cbr\u003e — How to construct a full business plan around that challenge\u003cbr\u003e — How to leverage a plan for revenue growth\u003c\/p\u003e\u003cp\u003eFilled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, \u003ci\u003eSpark \u003c\/i\u003eis a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.\u003c\/p\u003e","brand":"S\u0026S India","offers":[{"title":"Default Title","offer_id":47041329463536,"sku":"9788193355220","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9788193355220_p0.jpg?v=1763724748","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9788193355220","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}