{"product_id":"9788193355237","title":"Spark: The Insight to Growing Brands","description":"Spark addresses the important issue of growing bands in an increasingly competitive, crowded market place. Written by an expert in marketing, here is a book that demystifies the esoteric subject of brand-building. Spark achieves this by providing a practical framework. It handholds the reader through the various stages of brand-building—how to generate an insight to address a specific business challenge; how to construct a full business plan around it; and how to leverage such a plan for revenue growth. Rich in case-studies of successful global brands like Dove, McDonald’s and Vicks VapoRub, and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies, Spark offers a lifeline to the professional committed to building and nurturing a powerful brand.","brand":"S\u0026S India","offers":[{"title":"Default Title","offer_id":47138352660720,"sku":"9788193355237","price":7.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9788193355237_p0.jpg?v=1763726377","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9788193355237","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}