{"product_id":"9788415967255","title":"Color Matching: Using Color in Graphic Design","description":"\u003cp\u003eWhat is the impact of colour in communication? Colours convey feelings and emotions to everyone and are often associated with specific ideas.\u003c\/p\u003e\u003cp\u003eThis exciting and inspiring reference book explores the use of colour within the universe of graphic design, offering a fresh and innovative perspective on an issue that is essential for any professional in the field.\u003c\/p\u003e\u003cp\u003eThrough contributions from more than a hundred renowned designers, \u003ci\u003eColor Matching\u003c\/i\u003e presents a stunning gallery of examples of the different roles played by colour in graphic design. Be it branding, editorial design or packaging projects, the designers explain how colours and their multiple combinations are employed simultaneously and strategically in order to enhance the power of their message and strengthen the efficacy of graphic language.\u003c\/p\u003e\u003cp\u003eWith a lavish format and hundreds of illustrations and photographs, \u003ci\u003eColor Matching\u003c\/i\u003e is the quintessential guide for understanding and mastering the use and combining of colours in the world of graphic design and\u003cbr\u003ecommunications.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Promopress","offers":[{"title":"Default Title","offer_id":50096703930608,"sku":"9788415967255","price":59.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9788415967255","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}