{"product_id":"9788759313374","title":"User driven product development: Creating a User-Involving Culture","description":"User-driven product development is the art of interacting with users in all stages of the innovation process. The quest for user-driven product development creates a collaborative mindset of user-involvement in new product projects. Users are to be regarded as valuable, knowledgeable and innovative resources to product development. The book starts with the design elements of a user-involving product development culture. Based on this, managers and students are invited to study the complexity and challenges of performing user-driven product development in organizations. The significant mechanisms of user-driven product development are described and discussed in detail and through generous use of examples and cases. The main themes of the book are: \u003cbr\u003e• The framework of user-driven product development \u003cbr\u003e• Information competences demanded by user-driven product development \u003cbr\u003e• How to collaborate with users about new product projects \u003cbr\u003e• The user-interacting potential of information and web technologies","brand":"Samfundslitteratur","offers":[{"title":"Default Title","offer_id":47059913965808,"sku":"9788759313374","price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9788759313374_p0.jpg?v=1763750148","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9788759313374","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}