{"product_id":"9788763001403","title":"Corporate Branding: Purpose\/People\/Process","description":"\"This book argues that the field of corporate branding is undergoing fundamental changes and becoming more cross-disciplinary and strategically driven. This development represents a second wave of corporate branding, explored in the book. \"","brand":"Copenhagen Business School Press","offers":[{"title":"Default Title","offer_id":47061026078960,"sku":"9788763001403","price":39.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9788763001403_p0.jpg?v=1763750143","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9788763001403","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}