{"product_id":"9788763001472","title":"Managing Business Marketing and Sales: An International Perspective","description":"\"The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, pounds or yen. This book offers the reader a wealth of concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies.\"","brand":"Copenhagen Business School Press","offers":[{"title":"Default Title","offer_id":47059285770480,"sku":"9788763001472","price":52.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9788763001472_p0.jpg?v=1763750886","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9788763001472","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}