{"product_id":"9788776745677","title":"Supply Chain Management: Brazil as an Emergent Economy","description":"\u003cp\u003eThis book focuses on the theory and practice of doing business in Brazil within a supply chain management context. The book is divided into six chapters.\u003c\/p\u003e\u003cp\u003eChapter one reflects on why one should do business in Brazil. Brazil is a hotspot for doing business due to, among others, high growth rates, access to raw material and natural resources, and an increasing middle class with buying power.\u003c\/p\u003e\u003cp\u003eThe second chapter is about experience economy and how this can be used in an industrial marketing context when penetrating the Brazilian market.\u003c\/p\u003e\u003cp\u003eThe third chapter is about to which degree Brazilian supply chains are influenced by environmental sustainability.\u003c\/p\u003e\u003cp\u003eThe fourth chapter deals with corporate social responsibility (CSR). The chapter sets out to provide an overview of which CSR-related issues a company should consider when doing business in Brazil.\u003c\/p\u003e\u003cp\u003eThe fifth chapter is concerned with outsourcing businesses to Brazil from a risk management perspective. The chapter outlines different types of risks and possible mitigation strategies.\u003c\/p\u003e\u003cp\u003eThe final chapter focuses on learning processes based on this field study trip to Brazil.\u003c\/p\u003e","brand":"University Press of Southern Denmark","offers":[{"title":"Default Title","offer_id":47061097185520,"sku":"9788776745677","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9788776745677_p0.jpg?v=1763753230","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9788776745677","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}