{"product_id":"9788793116160","title":"Building Successful Partner Channels: in the software industry","description":"\"Building Successful Partner Channels\" is a book laying out the roadmap for achieving global market leadership through independent channel partners in the software industry. \u003cp\u003eWhen Microsoft acquired Navision in 2002 there is no doubt that the price they paid was heavily influenced by the value of our channel partner eco-system. I can think of no one better suited than Hans Peter to write a book with the title Building Successful Partner Channels.\u003cbr\u003ePreben Damgaard, Co-founder and CEO of Navision\u003c\/p\u003e\u003cp\u003ePredictable growth and market leadership through independent channel partners are on every software industry CEO and sales executives' mind. However, it is rarely achieved. With \"Building Successful Partner Channels\" Hans Peter Bech provides a great tactical approach toward reaching this goal.\u003cbr\u003eTorulf Nilsson, Product Executive, Visma Retail, Oslo, Norway\u003c\/p\u003e\u003cp\u003eHans Peter Bech has been at the forefront developing indirect channels in the software industry for more than three decades and his track record is impressive. I'd highly recommend this book to anyone searching for the route to global market leadership in the software industry.\u003cbr\u003eYusuf Soner, School of Management at the Sabanci University, Istanbul, Turkey\u003c\/p\u003e\u003cp\u003eBuilding Successful Partner Channels provides a powerful, practical approach to building a strong network of independent channel partners, so as to optimize sales and marketing activities. The book helps senior sales and marketing executives understand how to work in concert to achieve global market leadership through the indirect-channel approach.\u003cbr\u003eToke Kruse, Founder and CEO at Billy, San Francisco, USA\u003c\/p\u003e","brand":"TBK Publishing®","offers":[{"title":"Default Title","offer_id":47057458725104,"sku":"9788793116160","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9788793116160_p0.jpg?v=1763751695","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9788793116160","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}