{"product_id":"9788799360222","title":"Survival Through Storytelling: Communicating Arts \u0026 Culture in a Crowded and Changing Media Landscape","description":"• What is effective communication in today’s media world? • How does the pervasive celebrity culture affect the situation of arts and culture? • How are social media affecting the way our media image is being formed? • What are the consequences of the massive emergence of communications channels, when it comes to the way we understand the arts and culture, our society, the world – and ourselves?  In this book, communications expert Christian Have uncovers the conditions of the arts and the cultural sphere in today’s globalized media world, and he explains how a professional communicator best ensures a clear, relevant and engaging communication.  Through numerous examples, cases, theories and easily applied methods and models, the book offers a clear introduction and guide to working with strategic communication – whether you are working with large-scale, international cultural events, place-branding of cities and countries, broad audience-involving events on social media platforms, or small, underground punk concerts.","brand":"Have Publishing","offers":[{"title":"Default Title","offer_id":47184206102768,"sku":"9788799360222","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9788799360222_p0.jpg?v=1763751626","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9788799360222","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}