{"product_id":"9788799494903","title":"The Death of Propaganda","description":"B2B buyer behavior has changed - now it's your turn.\u003cp\u003eB2B buyers have changed the way they evaluate and purchase goods and services-yet most B2B suppliers still approach their markets with hyped-up, propaganda-like messages. The challenge now is for such companies to move from spouting propaganda to establishing credibility. From the role of salesperson to that of a customer advocate. And from broadcasting self-recommendations toward a more powerful model where people recommend the company and its products to their peers.\u003c\/p\u003e\u003cp\u003eThe Death of Propaganda presents Three Voices™ strategy, a step-by-step recipe for meeting this challenge via three distinct modes of stakeholder engagement: Voice of Company; Voice of Industry; and Voice of Customer. All three Voices need to be integrated into top-level business strategy, and incorporated into marketing and communication plans to fully address the needs of the new breed of B2B buyer.\u003c\/p\u003e","brand":"Eye for Image ApS","offers":[{"title":"Default Title","offer_id":47065026330864,"sku":"9788799494903","price":29.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9788799494903_p0.jpg?v=1763750729","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9788799494903","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}