{"product_id":"9788865866436","title":"For Friends Not For Brands","description":"Digital Marketing is \"like a bicycle\" because, like in a bicycle, you have two wheels which serve two very different purposes, but are equally important.The Rear Wheel deals with how to engineer a system to sustainably produce content that Google will deem as \"good\" while at the same time retaining a strong connection with the Brand messages.The Front Wheel deals with the softer issues that often sink even the most successful Digital Marketing program: a successful project may grind to a halt because we failed to involve the right company function at the right moment, asking the right questions in a language they can understand.","brand":"40K","offers":[{"title":"Default Title","offer_id":47143106412784,"sku":"9788865866436","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9788865866436_p0.jpg?v=1763774923","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9788865866436","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}