{"product_id":"9789053569559","title":"Company That Changed Itself: R and D and the Transformations of DSM","description":"\u003cp\u003eIn-house industrial research has long been one of the most striking features of the innovative processes that govern twentieth-century business development. In-house industrial research and development has seen its share of both spectacular successes and dismal failures, provoking essential questions: What are the pragmatic results of industrial research? Are there ways to make this research a more effective tool? In response, \u003ci\u003eThe Company That Changed Itself\u003c\/i\u003e offers a fascinating case study of the Dutch chemical company DSM. Over the course of the past one hundred years DSM has transformed its company image and objectives—and industrial research has played a crucial role in all three of its major identity shifts, helping the company to diversify, maintain, and improve its existing businesses. Emphasizing a place for industrial research amid relations with other companies and other business divisions, this challenging volume presents an innovative new understanding of industry, identity, and the corporate culture of reinvention.\u003c\/p\u003e","brand":"Amsterdam University Press","offers":[{"title":"Default Title","offer_id":47058372526320,"sku":"9789053569559","price":43.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789053569559_p0.jpg?v=1763670448","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789053569559","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}