{"product_id":"9789054878971","title":"Maslowian Portfolio Theory: A Coherent Approach to Strategic Asset Allocation","description":"\u003cp\u003eWritten from the perspective of a financial investor, this account supports Behavioral Portfolio Theory, draws attention to the importance of asset-liability matching, and offers a natural framework for investor-adviser dialogue and mathematical portfolio optimization. In this system, investment goals—and not investor psychology—drive investment advice; \"risk\" depends on the investment objective and may be different in each sub-portfolio. This comprehensive book presents an extensive overview of existing portfolio theories and behavioral finance, and introduces new theories and its practical applications.\u003c\/p\u003e","brand":"ASP - Academic \u0026 Scientific Publishers","offers":[{"title":"Default Title","offer_id":47061153448176,"sku":"9789054878971","price":61.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789054878971_p0.jpg?v=1763670438","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789054878971","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}