{"product_id":"9789063693800","title":"Creativity in Business: The Basic Guide for Generating and Selecting Ideas","description":"\u003cp\u003e\u003ci\u003eCreativity Today\u003c\/i\u003e—the management book on applied creativity—has inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, and cover design, all intended to breathe a well-deserved second life into this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.\u003cbr\u003e\u003c\/p\u003e","brand":"BIS Publishers","offers":[{"title":"Default Title","offer_id":47059087556848,"sku":"9789063693800","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789063693800_p0.jpg?v=1763670886","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789063693800","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}