{"product_id":"9789063694357","title":"Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female","description":"\u003cp\u003eThis book describes neurological differences between the male and female brain, and the effect of advertising. It describes how men and women think, the origin of their emotions, and why they make certain decisions. With this knowledge, the creatives and marketers of a brand can create more effective communication.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"BIS Publishers","offers":[{"title":"Default Title","offer_id":47058613895408,"sku":"9789063694357","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789063694357_p0.jpg?v=1763671190","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789063694357","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}