{"product_id":"9789063694456","title":"Strategic Design: 8 Essential Practices Every Strategic Designer Must Master","description":"\u003cbr\u003eDesign professionals’ in innovation are no longer just executors of new product and\/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. Their rol is growing towards a more strategic one. In order to effectively play this role, design professionals need to master a set of strategic practices – i.e., routinized actions and ways of working. However, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects.\u003cp\u003eThis book introduces eight strategic design practices. These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools.\u003c\/p\u003e","brand":"BIS Publishers","offers":[{"title":"Default Title","offer_id":50096724607216,"sku":"9789063694456","price":45.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789063694456","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}