{"product_id":"9789081599443","title":"Differentiation Selling: A Practical Guide to Selling Services and Solutions in Competitive Markets","description":"Differentiation Selling teaches sellers to differentiate themselves in the selling process using easy procedures and questioning techniques. Practical examples are used to demonstrate how you can employ process-oriented questions in a sales discussion.\u003cp\u003eDifferentiation Selling is a method that first makes it possible to negotiate the STATUS QUO. This is a radical break from traditional ideas on selling.\u003c\/p\u003e","brand":"René Knecht","offers":[{"title":"Default Title","offer_id":47056176578800,"sku":"9789081599443","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789081599443_p0.jpg?v=1763671195","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789081599443","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}