{"product_id":"9789081880008","title":"Thoughts From A Grumpy Innovator","description":"Costas Papaikonomou is one of the founders of Happen.com, one of the fastest growing creative innovation agencies of the 21st century. A career in innovation - studying, dreaming, creating, researching and realizing new products. It's been an amazing journey, playing in the birth chambers of mass market multinationals. Nevertheless he's quite grumpy.\u003cbr\u003eWhy are so many brilliant ideas culled before they've had a chance to shine in the real world?\u003cbr\u003eWhy are so many awful ideas pushed through the system and launched, only to fail miserably, ruining careers and bankrupting businesses?\u003cbr\u003eWhy are so many blatantly obvious market opportunities ignored and not fulfilled with the right products, helping people lead happier lives and bringing prosperity to the companies that could have introduced them?\u003cbr\u003eThis little book is my attempt at understanding why so many innovations fail, why that is often wholly unnecessary and what may help tilt the balance more favorably.","brand":"Aikono BV Books","offers":[{"title":"Default Title","offer_id":47056171008240,"sku":"9789081880008","price":18.71,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789081880008_p0.jpg?v=1763785143","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789081880008","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}