{"product_id":"9789280514520","title":"C mo negociar licencias tecnol gicas","description":"This practical guide for business persons, researchers and lawyers gives the basics of how to prepare for and conduct a technology license negotiation. It includes an explanation of how to succeed in licensing, a step-by-step approach for preparing for licensing, as well as a description of the \"four clusters\" of key terms in a licensing agreement and a form term sheet to be used as a tool for preparation. This guide can be used to train trainers in connection with WIPO's Successful Technology Licensing training toolkit.","brand":"World Intellectual Property Organization (WIPO)","offers":[{"title":"Default Title","offer_id":47062703767792,"sku":"9789280514520","price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789280514520_p0.jpg?v=1763673029","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789280514520","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}