{"product_id":"9789280517019","title":"Managing Creative Enterprises","description":"This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.","brand":"Renouf Pub Co Ltd","offers":[{"title":"Default Title","offer_id":47022557954288,"sku":"9789280517019","price":53.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789280517019_p0.jpg?v=1763672920","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789280517019","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}