{"product_id":"9789280522655","title":"In Good Company: Managing Intellectual Property Issues in Franchising","description":"At the core of franchising is the licensing of intellectual property rights (IPRs). This guide explains the importance of managing these IPRs throughout the franchising process through concrete examples and helpful hints.","brand":"World Intellectual Property Organization (WIPO)","offers":[{"title":"Default Title","offer_id":47022618018032,"sku":"9789280522655","price":5.3,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789280522655_p0.jpg?v=1763673309","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789280522655","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}