{"product_id":"9789284418916","title":"Maximizing the Benefits of Mega Events for Tourism Development","description":"\u003cp\u003eA mega event benefits a host destination in terms of attracting visitors to the event and drawing global attention to the destination. However, in addition to such short-term benefits, it can be a catalyst for longer-term tourism development in various aspects from economic to social. This publication onMaximizing the Benefits of Mega Events for Tourism Developmentprovides practical references on what a host destination can do to fully leverage the event opportunity for tourism development with a variety of illustrative cases. Although the report refers to insights from mega events, the practical references can be applied to any scale of events in any destination.\u003c\/p\u003e","brand":"World Tourism Organization","offers":[{"title":"Default Title","offer_id":47061556068592,"sku":"9789284418916","price":75.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789284418916_p0.jpg?v=1763673000","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789284418916","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}