{"product_id":"9789351501664","title":"Communication for Behavior Change: Volume I: Writing and Producing Radio Dramas","description":"\u003cp\u003eThe book demonstrates how to create RADIO DRAMAS that encourage people to makpositive behavioral changes to improve their lives.\u003c\/p\u003e\u003cp\u003eItprovides instructions, examples, and samples on the creation of serial or stand-alone radio dramas that will attract the attention of audiences.The book teaches people how to:\u003c\/p\u003e\u003cp\u003e· Create RADIO DRAMAS that will appeal to aselect audience\u003c\/p\u003e\u003cp\u003e· Create characters that represent and attract the target audience\u003c\/p\u003e\u003cp\u003e· Introduce subtle and convincing ways to improve the standard of livingof the audience\u003c\/p\u003e\u003cp\u003eConduct design workshops for preparing design documents thathelp script writers create ‘convincing’ dramas containing the behavior-change message accurately\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47061846327536,"sku":"9789351501664","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789351501664_p0.jpg?v=1763674347","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789351501664","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}