{"product_id":"9789351501688","title":"Communication for Behavior Change, Volume II: Writing and Producing for Television and Film","description":"\u003cp\u003eThe book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives. \u003c\/p\u003e\u003cp\u003eThe book teaches people how to:\u003c\/p\u003e\u003cp\u003e· Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience\u003c\/p\u003e\u003cp\u003e· Create characters that represent and attract the target audience\u003c\/p\u003e\u003cp\u003e· Introduce subtle and convincing ways to improve the standard of living of the audience\u003c\/p\u003e\u003cp\u003eConduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47059636748528,"sku":"9789351501688","price":35.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789351501688_p0.jpg?v=1763674329","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789351501688","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}