{"product_id":"9789351507444","title":"Winning the Mandate: The Indian Experience","description":"\u003cp\u003eThis book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.\u003c\/p\u003e\u003cp\u003eOn 16th May 2014, India witnessed the result of an intense political campaign. Those who were vanquished felt that this was due to the success of a marketing blitzkrieg, which actually pollutes a democracy. Again, for those who supported the eventual winner—the Narendra Modi-led BJP—it was a great victory.\u003c\/p\u003e\u003cp\u003eViewed either way, India’s national election for the 16th Lok Sabha in 2014 will remain a landmark in the annals of political campaigns. The work is thus a study of campaign strategies, how they are framed, the role of local actors and to what extent individuals rule over ideologies and vice versa. \u003c\/p\u003e\u003cp\u003eAn important contribution to the study of India’s 2014 General Elections. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47042358214896,"sku":"9789351507444","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789351507444_p0.jpg?v=1763674377","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789351507444","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}