{"product_id":"9789384052966","title":"Brand Vinci: Decoding Facets of Branding","description":"\u003ci\u003eBrand Vinci\u003c\/i\u003e decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs,B-school students and could also be highly applicable to one's own personal life.\u003cbr\u003e  Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts for brand owners, managers and students.","brand":"Bloomsbury USA","offers":[{"title":"Default Title","offer_id":47176532132080,"sku":"9789384052966","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789384052966_p0.jpg?v=1763675154","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789384052966","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}