{"product_id":"9789385985188","title":"Lean Customer Engagement","description":"\u003cp\u003eWatch the author Shil Niyogi talk about \u003cstrong\u003eLean Customer Engagement\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWelcome to the Age of the Customer!\u003c\/p\u003e\u003cp\u003eThe companies that succeed today are those that work toward customer satisfaction and focus on educating customers, enabling them, effecting change, and engaging with them. Lean Customer Engagement contains a wealth of information around partnering with customers to build products and close deals in a lean and agile way without investing in unnecessary sales and marketing activities. The workbook format of the book provides solutions that can be put to immediate and prolonged use to grow successful businesses through an engaged customer base.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47065290506480,"sku":"9789385985188","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789385985188_p0.jpg?v=1763675947","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789385985188","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}