{"product_id":"9789401436991","title":"Co-Creation... 13 Myths Debunked","description":"\u003cp\u003e• By using real life projects, experiences, anecdotes and illustrations, this book maps out the nature of co-creation and makes its working principles come to life \u003c\/p\u003e\u003cp\u003eCo-creation... 13 Myths Debunked reveals how stakeholders in the larger context of our society can set up effective meetings to solve complex issues through a comprehensive and efficient use of co-creation. It provides the guiding principles in successfully using the concept and discusses its implications for leadership, engagement and motivation of the participants. \u003c\/p\u003e\u003cp\u003eBy using real life projects, experiences, anecdotes and illustrations, this book maps out the nature of co-creation and makes its working principles come to life. Useful schedules and do's and don'ts help interested readers in setting up co-creation in their own organizations.\u003cbr\u003e\u003c\/p\u003e","brand":"Lannoo International","offers":[{"title":"Default Title","offer_id":47060676772080,"sku":"9789401436991","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789401436991_p0.jpg?v=1763676279","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789401436991","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}