{"product_id":"9789460222214","title":"Why Dutch Cows Do Not Speak Chinglish: Negotiation Practices in Intercultural Business Communication","description":"\u003cp\u003eContemporary economic and business communication have become increasingly global, dynamic and fast changing. The obstacles Chinese entrepreneurs encounter in the business culture of The Netherlands are an example for problems Chinese entrepreneurs face when entering the European market.\u003c\/p\u003e\u003cp\u003eThe title of this book refers to the uneasy, sometimes difficult, but also heart-warming and funny communication styles between the Dutch, European and Chinese business worlds. The book outlines a theoretical and practical approach towards styles of negotiation, and ways to approach Dutch, and in a larger context, European entrepreneurs.\u003c\/p\u003e\u003cp\u003eBi-lingual paperback English\/Chinese - Chinese\/English business vocabulary with character and pinyin notations.\u003c\/p\u003e","brand":"KIT (Koninklijk Instituut voor de Tropen)","offers":[{"title":"Default Title","offer_id":49788958867696,"sku":"9789460222214","price":39.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789460222214","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}