{"product_id":"9789490947729","title":"Visual Language: Perspectives for Both Makers and Users","description":"\u003cp\u003eThe power of a visual image is determined by a complex array of elements. Anyone who creates a page for a magazine, makes a PowerPoint presentation, designs a brochure, prepares a poster or dreams up an idea for an infographic is faced with some important questions:\u003c\/p\u003e\u003cp\u003eWhy is it better to put this photo here rather than there?\u003c\/p\u003e\u003cp\u003eWhat background color should I use for my presentation?\u003c\/p\u003e\u003cp\u003eWhat do I need to bear in mind when creating an internet page?\u003c\/p\u003e\u003cp\u003eIs it better to use a table, a graph or an inforgraphic for these numbers?\u003c\/p\u003e\u003cp\u003eDo I need to ask permission to use this image for my weblog?\u003c\/p\u003e\u003cp\u003eThese are the kinds of questions that Visual Language answers.\u003c\/p\u003e\u003cp\u003eThe book is divided into four sections. The first section introduces the subject. The second part explains three important theories relating to visual images: Gestalt, semiotics and visual rhetoric. Using these theories, in section three the authors explore the fundamental elements of visual language: composition, typography, perspective and color. The fourth and final section presents applications from everyday practice: photos, graphs and tables, infographics, web pages and magazine pages.\u003c\/p\u003e\u003cp\u003eVisual Language is intended for anyone involved or is likely to become involved professionally with publishing images: from journalists, text and image editors and makers of infographics, advertisements, exhibitions and magazines to museum staff, communications advisors, photographers, illustrators, typographers and web designers. Because of the multidisciplinary approach adopted by the authors this book will be an invaluable tool for all readers, irrespective of their individual disciplines.\u003c\/p\u003e\u003cp\u003eVisual Language combines theory and practice, with assignments at the end of each chapter. This guide is an excellent reference work for both academic programs and vocational studies.\u003c\/p\u003e","brand":"Boom Eleven International","offers":[{"title":"Default Title","offer_id":47065027969264,"sku":"9789490947729","price":64.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789490947729_p0.jpg?v=1763676687","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789490947729","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}