{"product_id":"9789491156007","title":"The Way Of The Innovation Master","description":"The Way of the Innovation Master provides you with the essential knowledge and insight you need in order to become a master of innovation in your company. It is a unique book written in three parallel, yet intertwined cycles: \u003cp\u003e1) The semi-spiritual journey of Jane, a CEO who is determined to become an innovation master in order to transform her overly bureaucratic global company into the innovation powerhouse it once was.\u003c\/p\u003e\u003cp\u003e2) A dialogue between two old-school company presidents who talk about applying the lessons of an Innovation Master in their respective businesses.\u003c\/p\u003e\u003cp\u003e3) A series of short, concise lessons that provide step-by-step instructions that every Innovation Master needs to know. \u003c\/p\u003e\u003cp\u003eWritten with wit and insight, The Way is not just another dry business book. Rather it is an enjoyable, thought-provoking tour of organisational innovation - and a must read for any manager who wants really to understand the innovation process.\u003c\/p\u003e","brand":"JPB","offers":[{"title":"Default Title","offer_id":47060336935152,"sku":"9789491156007","price":12.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789491156007_p0.jpg?v=1763677814","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789491156007","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}