{"product_id":"9789491156045","title":"Anticonventional Thinking: The Creative Alternative to Brainstorming","description":"People have been criticising brainstorming for years, but no one has come up with a truly different, working alternative - until now.\u003cp\u003eIn this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anticonventional thinking. Along the way, he explains:\u003c\/p\u003e\u003cp\u003e- How and why anticonventional thinking works.\u003cbr\u003e- How we build creative ideas in our mind.\u003cbr\u003e- How highly creative people think differently to others.\u003cbr\u003e- What inhibits creative thinking - and it is not criticism!\u003cbr\u003e- A step-by-step process for using anticonventional thinking alone or in teams.\u003cbr\u003e- The secret to success in implementing creative ideas.\u003cbr\u003e- And much more.\u003c\/p\u003e\u003cp\u003eAnticonventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.\u003c\/p\u003e","brand":"Bwiti bvba","offers":[{"title":"Default Title","offer_id":47065028002032,"sku":"9789491156045","price":15.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789491156045_p0.jpg?v=1763677280","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789491156045","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}