{"product_id":"9789491156052","title":"Anticonventional Thinking: The Creative Alternative to Brainstorming","description":"People have been criticising brainstorming for years, but no one has come up with a truly different, working alternative - until now.  In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anticonventional thinking. Along the way, he explains:  - How and why anticonventional thinking works. - How we build creative ideas in our mind. - How highly creative people think differently to others. - What inhibits creative thinking - and it is not criticism! - A step-by-step process for using anticonventional thinking alone or in teams. - The secret to success in implementing creative ideas. - And much more.  Anticonventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.","brand":"Bwiti bvba","offers":[{"title":"Default Title","offer_id":47176293318896,"sku":"9789491156052","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789491156052_p0.jpg?v=1763676945","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789491156052","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}