{"product_id":"9789627762621","title":"Evolving E-Markets: Building High Value B2b Exchanges with Staying Power","description":" A comprehensive and authoritative guide on how to start, maintain, and sustain a B2B exchange, written by a group of experts in the field. Detailed Description Despite the antics of the equity markets and the emerging anti-trust concerns raised by some exchanges, Industrial Age companies are enthusiastically embracing the B2B phenomenon. Chapters in this book include: Key Considerations when Building an Exchange (Woods and Sculley) Funding and Incubation Strategies (ICG) Game Over Strategy (ICG) Exchange Fundamentals: Supply Chain Management (INC2Inc and CSC) Logistics (Logistics.com) Business-to-business Market Models (VerticalNet) Catalog Content Management (ec-Content) Brand and Community (Woods and Sculley). Other key chapters: Building the Right Trading Platform (Rightworks); How to Take the Exchange Public (CSFB) Entrepreneurs vs Consortia (Woods and Sculley) What's Next (Forrester Consulting Group); plus profiles of 11 key exchanges.  ","brand":"ISI Publications","offers":[{"title":"Default Title","offer_id":49788957393136,"sku":"9789627762621","price":59.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789627762621","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}