{"product_id":"9789699443060","title":"E-commerce 2018","description":"E-commerce 2018 continues to be a comprehensive text designed to provide students a solid foundation of E-commerce and its essential concepts. E-commerce 2018 is fully updated to cover the latest developments in the field of e-commerce. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of ecommerce, online marketing, online payment systems, online business models, social, mobile, and local marketing, virtual wolds, online business environment issues, website usability, e-commerce strategy, mobile commerce, e-CRM\/e-SCM\/e-SRM, and e-commerce site development. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic ecommerce environment.","brand":"Amir Manzoor","offers":[{"title":"Default Title","offer_id":47065480397040,"sku":"9789699443060","price":165.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789699443060_p0.jpg?v=1763686771","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789699443060","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}