{"product_id":"9789810686185","title":"Essentials of Services Marketing","description":"\u003cp\u003e \u003cstrong\u003e \u003cem\u003eMake it easy for students to understand: Clear, Simple Language and Visual Learning Aids\u003c\/em\u003e \u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003e The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. \u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003e \u003cstrong\u003eKnow Your ESM \u003c\/strong\u003e presents quick review questions designed to help students consolidate their understanding of key chapter concepts. \u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e \u003cem\u003eMake it easy for students to relate: Cases and Examples written with a Global Outlook\u003c\/em\u003e \u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003e The first edition global outlook is retained by having an even spread of familiar cases and examples from the world¿s major regions: 40% from American, 30% from Asia and 30% from Europe. \u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e \u003cem\u003eHelp students see how various concepts fit into the big picture: Revised Framework\u003c\/em\u003e \u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003eAn improved framework characterized by stronger chapter integration as well as tighter presentation and structure.\u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e \u003cem\u003eHelp instructors to prepare for lessons: Enhanced Instructor Supplements\u003c\/em\u003e \u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003e \u003cb\u003e·\u003c\/b\u003e Instructor¿s Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions.\u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003e \u003cb\u003e·\u003c\/b\u003e Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. \u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003e \u003cb\u003e·\u003c\/b\u003e Test Bank: Updated Test Bank that is Test Gen compatible.\u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003e \u003cb\u003e·\u003c\/b\u003e Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and\/or a list of questions for students to answer. \u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003e \u003cb\u003e·\u003c\/b\u003e Case Bank: Cases can be in PDF format available for download as an Instructor Resource.\u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47065446973680,"sku":"9789810686185","price":129.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789810686185_p0.jpg?v=1763690338","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789810686185","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}