{"product_id":"9789810797225","title":"Public Relations: An Easy, Step-by-step Guide to Creating a Public Relations Plan","description":"In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn’t and discover how you can make PR part of your marketing strategy.\u003cbr\u003e\u003cbr\u003e Aim to become your own PR agency \u003cbr\u003e Become familiar with media planning\u003cbr\u003e Structure of a press release that gets media attention\u003cbr\u003e Develop an effective media kit for your business\u003cbr\u003e Host your own low cost media outreach \u003cbr\u003e Know how to plan a successful event\u003cbr\u003e Learn how to monitor the media and evaluate the results\u003cbr\u003e Exhibit at trade shows and effectively drive traffic to your booth\u003cbr\u003e\u003cbr\u003eNo one is better suited to promote your brand and speak on behalf of your company than you. Follow these simple tactics and begin creating the media attention that you desire.","brand":"Experiential Pte Ltd","offers":[{"title":"Default Title","offer_id":47185515938032,"sku":"9789810797225","price":5.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789810797225_p0.jpg?v=1763690488","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789810797225","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}