{"product_id":"9789814338325","title":"New Business In India: The 21st Century Opportunity: The 21st Century Opportunity","description":"\u003cp\u003e\u003ci\u003eNew Business in India\u003c\/i\u003e is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes they must address in order to establish a successful business in India at a time when there is a first-mover advantage.\u003c\/p\u003e\u003cb\u003eContents:\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eIndia \u003ci\u003eNow\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eWhy India?\u003c\/li\u003e\n\u003cli\u003eUnderstanding Indians and Indian Business\u003c\/li\u003e\n\u003cli\u003eThe Domestic Market\u003c\/li\u003e\n\u003cli\u003eWhich Products, Services and Sectors — and Why\u003c\/li\u003e\n\u003cli\u003eBarriers to Entry and How to Overcome Them\u003c\/li\u003e\n\u003cli\u003eCreating the Business Case and the Business Plan\u003c\/li\u003e\n\u003cli\u003eHow to Enter the Market: Partnership, Distributorship, Joint Venture, DBOT, or Do It Yourself\u003c\/li\u003e\n\u003cli\u003eSales and Marketing in India\u003c\/li\u003e\n\u003cli\u003eStaffing in India and Global Talent Management\u003c\/li\u003e\n\u003cli\u003eNext Steps: Turning These Insights into Real Business Advantage\u003c\/li\u003e\n\u003cli\u003eIndia Tomorrow\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eReadership:\u003c\/b\u003e Business professionals: CEOs, CFOs, COOs, CMOs; business development managers; business students; business journalists; business analysts; management consultants.\u003cbr\u003e","brand":"World Scientific Publishing Company, Incorporated","offers":[{"title":"Default Title","offer_id":47185220206832,"sku":"9789814338325","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789814338325_p0.jpg?v=1763691319","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789814338325","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}